The company was founded by South African Adel Rootstein and her husband in Soho in the sixties. They began by producing handcrafted mannequins using the latest fibreglass technology. After Rootstein died in 1992, the business was bought by a Japanese company with production continuing in the UK.
The mannequins themselves are made in Buckinghamshire. At the Fulham studio the mannequins have make-up and wigs applied according to the clients’ needs. It’s to here that they are sent for repairs which can mean anything from resprays and make-up updates to full-scale overhauls and replacing broken parts.